Selected work

Built, shipped, performing.

Distinct digital worlds for premium consumer brands — from botanical skincare and specialty coffee to food delivery and boutique travel.

40+
Projects shipped
3.8×
Best campaign ROAS
98
Top Lighthouse score
12M+
Organic views driven

Website development

Shopify, headless and WordPress builds — engineered for speed, search and checkout.

aureliabotanics.com
Aurelia Botanics full ecommerce website design
Shopify Botanical skincare +64% CVR

Aurelia Botanics — ritual-led commerce

A calm, conversion-led skincare store built around rituals, ingredient education and premium product storytelling — from first scroll to repeat purchase.

northandtide.travel
North and Tide full boutique travel website design
Next.js Boutique travel 98 Lighthouse

North & Tide — slow travel platform

An editorial travel platform that turns remote stays into an easy, reassuring journey through destination discovery, curated itineraries and planning tools.

saffrontable.in
Saffron Table full restaurant delivery website design
WordPress Food & delivery 3× organic traffic

Saffron Table — delivery experience

A rich, appetite-led ordering experience that brings menu discovery, trust signals and delivery conversion into one memorable brand system.

monsoonroastery.com
Monsoon Roastery full specialty coffee ecommerce website design
Shopify Coffee subscription −38% CPA

Monsoon Roastery — subscription commerce

A warm, origin-rich store that makes roast discovery effortless and turns one-time buyers into subscription customers.

Social media marketing

Content systems, reels and paid creative — measured on saves, DMs and orders.

Reel / 9:16
Monsoon Roastery Instagram Reel campaign
Reels 1.2M views

Monsoon Roastery — reel story

A cinematic origin-to-roast format built around rain, ritual and product detail.

Carousel / 5 slides
Aurelia Botanics five-slide Instagram carousel
Carousels 6.4% save rate

Aurelia Botanics — ritual carousel

Five connected slides moving from brand story to ingredient proof and product ritual.

Grid / 3×3
Saffron Table cohesive 3 by 3 Instagram grid
Grid design 0 → 41K

Saffron Table — grid system

Nine coordinated posts balancing appetite, brand recognition and campaign rhythm.

Meta Ads / 4 angles
Noir Atelier four-angle Meta Ads campaign
Meta ads 3.8× ROAS

Noir Atelier — Meta creative system

Four distinct hooks built from one luxury system for controlled creative testing.

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